How to Create a Quiz
Build interactive quizzes with auto-scoring, result pages, and lead capture. Perfect for education, marketing, and engagement.
Or let AI build it in seconds
Describe your quiz and BttrForm AI generates the complete form — fields, logic, and styling. Try this prompt:
“Create a marketing knowledge quiz with 10 multiple-choice questions about digital marketing. Include auto-scoring, result grades (Beginner, Intermediate, Expert), and email capture.”
Step-by-step guide
Choose Your Quiz Type
Decide between knowledge quizzes (right/wrong), personality quizzes (outcomes), or assessment quizzes (scored).
- Knowledge quizzes work best for education and training
- Personality quizzes drive the most social shares
- Assessment quizzes are ideal for lead qualification
Write Engaging Questions
Create questions that are clear, concise, and engaging. Mix question types for variety.
- Use 8-12 questions — enough for accuracy, short enough to complete
- Include images to make questions more engaging
- Randomize answer order to prevent pattern memorization
Set Up Scoring
Assign point values to answers. Configure passing scores, grade ranges, or personality outcome mappings.
- For knowledge quizzes: set a clear passing threshold (70-80%)
- For personality quizzes: map each answer to outcome weights
- Show score breakdowns so users understand their results
Design Result Pages
Create custom result pages for each score range or personality outcome. Include share buttons and CTAs.
- Personalize result descriptions — don't just show a number
- Add social sharing buttons to encourage viral spread
- Include a CTA relevant to the result (course, product, next steps)
Add Lead Capture
Gate results behind an email field to generate leads. Or show results immediately with an optional email opt-in.
- Gating results captures more leads but reduces completion
- Offering results + detailed report via email balances both
- Always explain what they'll receive in exchange for their email
Publish and Share
Share as a standalone page, embed on your site, or promote on social media. Track engagement and completion.
- Social media quizzes can generate 10x more shares than blog posts
- Use compelling titles: "Can You Pass This..." or "What Type of..."
- A/B test the quiz title and cover image for best engagement
Recommended fields
Essential fields for a quiz that converts.
| Field | Type | Required |
|---|---|---|
| Quiz Question | multiple-choice | Required |
| Image Question | image-choice | Optional |
| True/False | radio | Required |
| Email (for results) | Optional | |
| Name | text | Optional |
Best practices
Test your quiz with colleagues before publishing
Include explanations for correct answers in knowledge quizzes
Make personality quiz outcomes all positive — nobody wants a bad result
Show progress to keep users engaged through the entire quiz
Use time limits sparingly — they increase anxiety and drop-offs
Track which questions have the highest drop-off rates and improve them
How to embed your quiz
Social Share
Standalone quiz page with built-in social sharing for viral reach.
Blog Embed
Embed quizzes within blog posts for interactive content marketing.
Landing Page
Dedicated quiz landing page for paid campaigns and lead generation.
Frequently asked questions
Can I auto-grade quizzes?
Yes, BttrForm auto-scores answers and shows results instantly. Set passing thresholds and grade ranges.
Can I capture leads with quizzes?
Yes, add email capture before or after results. Export leads to your CRM or marketing tool automatically.
Are quizzes mobile-friendly?
Yes, all quizzes are fully responsive and optimized for mobile devices with touch-friendly answer buttons.
Can I randomize questions?
Yes, randomize both question order and answer order to prevent memorization and cheating.
Create your quiz free
Free to start. No coding required. Build with AI or drag-and-drop.