Dashboard Overview

Your BttrForm analytics dashboard is the central hub for understanding how your forms are performing. From the moment you publish a form, the dashboard tracks every view, start, completion, and abandonment — giving you real-time insight into what is working and what needs attention.

This guide walks you through each section of the dashboard, explains the key metrics, and shows you how to use filters and exports to get exactly the data you need.

Dashboard Layout

The analytics dashboard is organized into four main sections, each designed to give you progressively deeper insight into your form performance.

Overview Cards

At the top of the dashboard, you will see four summary cards that provide an at-a-glance snapshot of your form activity over the selected time period:

• Total Responses — The number of completed form submissions received.
• Completion Rate — The percentage of users who started your form and completed it.
• Average Completion Time — How long it takes the typical respondent to finish your form, measured from the first field interaction to final submission.
• Active Forms — The number of published forms currently accepting responses.

Each card includes a comparison indicator showing the change from the previous period. A green arrow means improvement; a red arrow signals a decline that may warrant investigation.

Response Trend Chart

Below the overview cards, the response trend chart plots your submissions over time as either a line or bar chart. You can toggle between daily, weekly, and monthly granularity depending on the date range selected.

This chart is useful for spotting patterns. Common things to look for include:

• Spikes after email campaigns or social media posts that link to your form.
• Dips over weekends or holidays, which may be normal for business-focused forms.
• Gradual declines that suggest your form link is losing visibility or your audience is fatigued.

Form-Level Breakdown Table

The table below the chart lists each of your forms individually with columns for responses, completion rate, average time, and last response date. You can sort by any column to quickly identify your top-performing and underperforming forms.

Field-Level Analytics

When you click into a specific form, the field-level analytics panel shows performance data for every question in that form. This includes:

• Drop-off rate per field — Which questions cause respondents to abandon the form.
• Average time per field — Which questions take the longest to answer.
• Skip rate — For optional fields, how often respondents choose to skip them.

Key Metrics Explained

Understanding what each metric tells you is essential for making data-driven improvements to your forms.

Responses

This is a simple count of completed submissions. Partial submissions — where a user started the form but did not finish — are tracked separately under the funnel analysis view. Only fully submitted forms count toward your response total.

Completion Rate

Completion rate is calculated as:

Completion Rate = (Completed Submissions / Total Form Starts) × 100

A healthy completion rate varies by form type. Short contact forms typically see 70-90%, while longer surveys may achieve 30-50%. If your completion rate is below expectations, check the field-level analytics to find where respondents are leaving.

Average Completion Time

This measures the median time from the first field interaction to the final submit button click. It excludes idle time greater than five minutes, so users who leave a form open in a background tab do not skew your data.

If average completion time is much higher than expected, look for fields with long average times — these might have confusing labels, too many options, or require information that respondents need to look up.

Date Range Filters

The date range selector in the top-right corner of the dashboard lets you control the time window for all metrics and charts. You can choose from preset ranges or define a custom range:

When you change the date range, all overview cards, charts, and tables update immediately. The comparison indicators on the overview cards automatically adjust to compare against the equivalent previous period.

Exporting Data

BttrForm provides multiple ways to get your analytics data out of the dashboard for reporting or further analysis.

CSV Export

Click the Export button at the top of the dashboard and select CSV to download a spreadsheet of your analytics data. The export respects your current date range and any active filters, so you always get exactly the data you see on screen.

PDF Report

Select PDF Report from the export menu to generate a formatted report with charts and tables included. This is useful for sharing analytics summaries with stakeholders who do not have BttrForm access.

Scheduled Reports

On Pro plans and above, you can schedule automatic reports to be emailed to your team on a daily, weekly, or monthly basis. Navigate to Settings > Scheduled Reports to configure recipients, frequency, and which forms to include.

Next Steps

Now that you understand the dashboard, explore the more advanced analytics features:

• Conversion Tracking — Set up funnels and UTM tracking to understand where your respondents come from and where they drop off.
• A/B Testing — Run experiments to find the form design that converts best.