Building forms traditionally takes 15-30 minutes. Choosing field types, writing labels, setting up validation, adding conditional logic β it's tedious.
BttrForm's AI form generator does all of this in seconds. You describe what you need in plain English, and AI builds a complete, professional form.
This tutorial walks through creating a customer feedback form using AI, from prompt to published form, in under 60 seconds.
What You'll Build
A customer satisfaction survey for a SaaS product with:
- NPS scoring
- Satisfaction ratings across multiple categories
- Open-ended feedback field
- Conditional follow-up questions
- Professional design with validation
Let's start the clock.
Step 1: Sign Up (10 seconds)
Go to bttrlabs.com/signup and create a free account. No credit card required.
If you already have an account, log in to your dashboard.
Tip
Pro tip: Use "Sign in with Google" for the fastest account creation.
Step 2: Open the AI Form Generator (5 seconds)
From your dashboard, click the "New Form" button in the top right.
You'll see two options:
- "Start from scratch" β the traditional drag-and-drop builder
- "Generate with AI" β the magic button
Click "Generate with AI".
Step 3: Describe Your Form (15 seconds)
You'll see a text input asking: "What kind of form do you want to create?"
Here's where you describe your needs in natural language. Be specific but conversational.
Example prompt:
"Create a customer satisfaction survey for a SaaS product. Include NPS scoring (0-10), satisfaction ratings for ease of use, customer support, features, and overall value. Add an open-ended field asking what we could improve. If someone rates us 6 or below on NPS, ask a follow-up question about why they're unsatisfied."
Info
What makes a good prompt?
- Specify the form's purpose (customer survey, job application, event registration)
- List key questions or topics to cover
- Mention conditional logic if needed ("If X, then show Y")
- Include any specific field types (file upload, multiple choice, date picker)
Click "Generate Form".
Step 4: Watch AI Build Your Form (10 seconds)
BttrForm's AI reads your prompt and generates a complete form.
You'll see fields appear one by one:
- NPS Score: 0-10 slider with label "How likely are you to recommend us?"
- Ease of Use: 1-5 star rating
- Customer Support: 1-5 star rating
- Features: 1-5 star rating
- Overall Value: 1-5 star rating
- Open-ended feedback: Text area asking "What could we improve?"
- Conditional field: "Why are you unsatisfied?" (only shows if NPS β€ 6)
The AI also:
- Adds appropriate validation (NPS field required, rating fields required)
- Sets up conditional logic (follow-up question appears only for detractors)
- Chooses optimal field types (slider for NPS, stars for ratings, text area for feedback)
- Writes clear, professional labels
All generated in ~10 seconds.
Step 5: Customize the Form (15 seconds)
The AI-generated form is production-ready, but you can customize anything.
Quick customizations:
- Edit field labels: Click any field to edit the question text
- Reorder fields: Drag and drop to change the sequence
- Adjust validation: Toggle "required" or add custom validation rules
- Change field types: Swap a text field for a dropdown, or a slider for radio buttons
- Add branding: Upload your logo, change colors, customize fonts
For this tutorial, let's keep it simple:
- Click the form title and change it to "Help Us Improve β Your Feedback Matters"
- Change the submit button text to "Send Feedback"
Done in 15 seconds.
Tip
Conditional logic tip: Click any field, then "Add logic" to show/hide fields based on previous answers. The AI already set this up for the NPS follow-up, but you can add more conditions easily.
Step 6: Preview Your Form (5 seconds)
Click the "Preview" button in the top right.
Your form opens in a new tab, looking exactly as respondents will see it. Test the conditional logic:
- Rate yourself 8 on NPS β the follow-up question doesn't appear
- Go back, rate yourself 5 on NPS β the follow-up question appears
Everything works. The AI built it correctly.
Step 7: Publish Your Form (10 seconds)
Close the preview tab and return to the editor.
Click "Publish" in the top right.
You'll see three sharing options:
- Direct link:
https://bttrlabs.com/f/abc123β share this URL anywhere - Embed code: Copy the JavaScript snippet to embed on your website
- QR code: Download a QR code for print materials
For this tutorial, copy the direct link.
Your form is live. Total time: 60 seconds (or less).
Step 8: Collect and Analyze Responses (Ongoing)
Share the link with customers (email, Slack, social media, website).
As responses come in, BttrForm's AI automatically:
- Analyzes sentiment on the open-ended feedback field
- Tags common themes
- Flags detractors (low NPS scores) for follow-up
- Generates summary insights
Go to your dashboard and click the form name. You'll see:
- Response count (real-time)
- Average NPS score (calculated automatically)
- Sentiment breakdown (positive/negative/neutral on feedback)
- Individual responses with sentiment badges
Click any response to see details. Click "Summarize" to get an AI-generated summary of all feedback.
Info
Advanced tip: Set up webhooks to send new responses to Slack, trigger email notifications for detractors, or pipe data to your CRM. All available on the free plan.
Real-World Examples
Here are more prompts you can use to generate forms in 60 seconds:
"Create a job application form for a software engineer position. Include fields for name, email, LinkedIn profile, resume upload, cover letter, years of experience, and salary expectations. Add a question asking why they want to work here."
"Create an event registration form for a tech conference. Include attendee name, email, company, job title, dietary restrictions, t-shirt size, and session preferences. Add a field for special accommodation requests."
"Create a product feedback form for a mobile app. Ask about overall satisfaction, most-used features, features they want, bugs encountered, and likelihood to recommend. If they mention bugs, ask them to describe the issue in detail."
Lead generation form:
"Create a lead capture form for a B2B SaaS product. Include company name, industry, number of employees, budget range, and primary pain point. Ask how they heard about us."
Each of these generates a professional, ready-to-publish form in under 60 seconds.
What If the AI Gets It Wrong?
The AI is smart, but it's not perfect. If the generated form doesn't match your vision:
- Regenerate with a better prompt: Click "Generate with AI" again and provide more detail
- Edit manually: Use the drag-and-drop builder to add, remove, or modify fields
- Start from scratch: Click "New Form" β "Start from scratch" if you prefer full control
Most users find the AI gets it 80-90% right on the first try. The remaining 10-20% takes seconds to fix manually.
Advanced AI Features to Explore
Once you've created your first form, explore these AI capabilities:
- Smart field suggestions: As you build forms manually, AI suggests relevant fields
- Response summarization: Click "Summarize" to get an AI-generated summary of all responses
- Sentiment analysis: Automatically applied to all text responses
- Auto-tagging: Responses are tagged with relevant categories
- Automated insights: AI surfaces trends and anomalies in your data
All of these features work together to make forms smarter, not just faster to build.
Why This Matters
Traditional form building is slow because you're making dozens of micro-decisions: field type, validation rule, label text, placeholder text, conditional logic syntax.
AI eliminates decision fatigue. You describe the outcome you want, and the AI handles the implementation details.
This isn't just faster β it's better. The AI often suggests questions or logic you would have forgotten. It writes clearer labels. It chooses better field types. And unlike Typeform or Google Forms, AI generation is included free on every plan.
You focus on strategy (what to ask, why to ask it). AI handles tactics (how to implement it).
Try It Yourself
Sign up for BttrForm and create your first AI-generated form. Time yourself. See if you can do it in under 60 seconds.
If you get stuck, our documentation has detailed guides. Or email us at hello@bttrlabs.com β we respond fast.
Because building forms should take seconds, not hours.
And with BttrForm's AI, it does.